JUST MOVE! A New Approach to Fitness after 50
by James P. Owen

Former Wall Street rainmaker Jim Owen was 70 when he decided he had to get fit. Years of a chair-bound lifestyle had left him stiff, weak, and plagued by aches and pains. With help from the experts, he distilled the secrets to becoming functionally fit, an approach very different from old-school bodybuilding. He also developed a step-by-step program that can be tailored to any level of physical ability.

Today Jim is past 75, and in the best shape of his life. His journey of transformation has proved that you can push back against aging. Jim’s practical and inspirational guide will empower anyone who’s over 50 and wants to:

• Get fit, but thinks it’s too hard – or too late
• See more results from working out
• Feel better and look younger
• Have fewer aches and pains
• Know how to avoid injuries and falls
• Be more motivated to stay active


Foreword by Dr. Miriam C. Morey, Professor of Geriatric Medicine, Duke University School of Medicine

“One of 2017’s BEST books about healthy aging…direct, practical and inspiring”

“We all have the power to slow down the aging process…even turn back the clock. Exercise is the closest thing we have to a magic bullet against aging.”

Published by National Geographic

A superb motivational treatise … Owen has provided me with a new perspective and energized me to do more … every older person who wants to slow physical deterioration from lack of exercise should read this book. It’s great.


I have multiple personal training certifications and my area of focus is biomechanics and helping people live a high quality of life after a certain age. This book gives you the tools to do just that.


Truly awesome … I would give this book 6 stars if it were possible. This may actually be life-changing for me … [At 68,] I am inspired. I have shared this with my hubs and he agrees that this book is our answer. Please consider giving it a try.



Photo by Havey Productions

After a successful 35-year Wall Street career, James P. Owen found new purpose in being an author, inspirational speaker, and social entrepreneur. His book, Cowboy Ethics, a best-seller with more than 150,000 copies in circulation, and two follow-up volumes, Cowboy Values and The Try, put a spotlight on the importance of shared values and personal character in our society. Jim’s books and speeches also launched a grassroots movement that has reached thousands of businesspeople, educators, students, and parents around the country. Along the way, Jim established a nonprofit foundation, the Center for Cowboy Ethics and Leadership, to help support and amplify those ongoing programs.

Now Jim has expanded his focus, becoming a passionate evangelist for fitness as a way of life. In his speaking engagements, he reminds audiences that being in shape helps older adults stay mobile, active, and independent, enabling a quality of life no amount of money can buy. Fitness could also play an important role in combatting serious chronic diseases and controlling health care costs as our nation’s over-50 population balloons.

“At 70 I was the poster child for looming old age. Now I’m in the best shape of my life—and if I can do it, you can, too.”


Join Just Move! author Jim Owen as he learns from top trainers, gyms, physical therapists, and others with something special to offer fitness-minded older adults.



Fitness Director, Heuser Health, Louisville, KY

You’d expect a health club founded by a doctor to depart from the norm, and Heuser Health is indeed unlike any other fitness facility I’ve seen. Fitness Director Chris Thompson reveals the how and why.


Stay in the loop on fitness news, Just Move! updates, Jim’s media appearances and more.




Is There a Secret to Getting Fit After 50?

At 70, Jim Owen was in terrible shape, and had no idea what to do about it. But he knew he had to do something, or watch his quality of life go down the drain. He vowed to do whatever it took to get fit—and to devote himself to helping other older adults stay healthy and functional. Now, six years later, Jim is in the best shape of his life. As Jim has learned, we all get older, but we don’t have to get old. His remarkable journey holds practical insights, and plenty of inspiration, for anyone who wants to stay mobile, independent, and pain-free as the years go by.

The Ultimate Fitness Challenge

As we age, how physically fit we are has a huge impact on our quality of life. Staying active and fully functional into our seventies and eighties is a boon no amount of money can buy. The fitness of our older population is also an enormous issue for our country—or ought to be. Seven in ten Americans over 50 have one or more serious chronic health conditions, such as high blood pressure, heart disease, diabetes, or cancer. Equally shocking, those diseases account for some 86% of our annual healthcare spending. Let’s not forget that those maladies all have some links to lifestyle, which means there are ways to avoid or mitigate them. When there is so much ruckus over paying for chronic diseases, why is there so little focus on prevention?

“You can’t help getting older, but you don’t have to get old. To a surprising degree, how quickly we age is up to us.”


Jim Owen



FOX 26 Houston
Getting over the initial hump

We Are Austin / CBS-TV
Practical tips for getting fit after 50

Great Day Houston / CBS-TV
Making your golden years active ones

LEX 18 News / NBC-TV, Lexington, KY
Giving the gift of fitness

Central Texas Living / ABC-TV
The secrets to healthy aging

Arizona’s Daily Mix / AZ-TV 7
A transformative journey

News 13 / NBC-TV, Casper, WY
“Ease into it” and other fitness tips

The 700 Club
Making fitness do-able for those over 50

Great Day Washington / CBS-TV, Washington, D.C.
Exercises for that all-important core

Colorado & Company/NBC-TV, Denver
Starting with the basics; the power of mindset

Good Morning Texas/ABC-TV, Dallas
How a 70-something retired financier became a fitness author


Live Long and Master Aging
A blueprint for active, independent living

Healing Ties
The journey from couch potato to fitness enthusiast

Live Fit Lean
Increase your energy, vitality, and happiness

Planet Boomerville
Functional fitness for Baby Boomers


Medicare Allies

Life lessons from inspiring seniors

Reader’s Digest

Motivation techniques that actually work

Muscle & Fitness

Fitness isn’t about how much you can lift

The upside of aging


“One of the year’s best” books on healthy aging

Striving for fitness after 50

Wall Street Journal

“One of the year’s best” books on healthy aging
How to get functionally fit

The Nashville Ledger
Exercise for managing pain

The Epoch Times
Smashing the aging stereotype

Austin Fit Magazine
Read an excerpt from Just Move!

Austin America-Statesman
Making exercise age-appropriate
In honor of Father’s Day, a cross-generational workout

My Morning
Habits to start the day off right
Q&A with a low-tech guy living in a high-tech world
Inside Jim’s challenges, successes, and inspirations


Short biography (PDF)



Shannon Leigh Keenan
Triple 7 Public Relations LLC
615-254-9389 (office)

Ashley Sandberg
Triple 7 Public Relations LLC


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